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90-day run-up to event day: booth build, apparel, shipping, staff training, and the post-show follow-up flow that converts leads into pipeline.
How to use this tool
- Enter staff and attendees. Enter your booth staff count, expected attendees, and event duration.
- Add swag, booth, and travel. Add swag spend per attendee, booth fees, travel, and shipping to compute total event budget.
- Review total + cost-per-lead. Review your total event budget and projected cost per qualified lead.
Sources & Further Reading
These authoritative sources informed the standards, materials, and best practices referenced in this guide.
- CEIR, Center for Exhibition Industry Research (IAEE) , Industry research (CEIR / IAEE)
- ASI 2022 Ad Impressions Study, Promo Brand Recall Data , Industry research (ASI)
- PPAI Research, The 5-Second Impact (Promo Product Retention) , Industry research (PPAI)