The best artwork for custom apparel is a vector file such as AI, EPS, SVG or PDF; a PNG at 300 DPI or higher also works. If your file is not perfect, send it anyway. Our team checks every file and tells you before production if it needs cleaning up.
Send us your logo with a quote request, or Start Designing in the store.
Best file types
- Vector files (best): AI, EPS, SVG or a vector PDF. They scale to any size without blur.
- High-resolution images (good): PNG at 300 DPI or higher. TIFF is accepted as a fallback for embroidery.
- Low-resolution images: JPG and other low-resolution files are accepted too. We assess whether they can be used cleanly, and tell you if not.
We digitize your logo for embroidery at no charge, and our team offers logo cleanup and vectorization.
Embroidery basics
Thread cannot reproduce everything ink can. For clean stitching:
- Thin lines hold up down to about 1.5 mm wide.
- Text should be no smaller than roughly 6 points. Finer detail can merge or pucker.
- Solid colors stitch better than gradients or photo detail.
We convert your logo into a stitch file before production. If the artwork needs simplifying, we flag it and suggest changes, or recommend a printed method instead. We keep your digitized file on record, so reorders do not need artwork again.
DTG and heat press basics
- DTG (direct-to-garment) printing reproduces full color, gradients and photographic artwork, and works best on cotton-rich garments.
- Heat press suits names, numbers and pre-cut transfers, including on performance fabrics.
- DTF transfers are used on a small number of items that suit full-color artwork.
For printed methods, send a PNG at 300 DPI or higher at the size you want printed, with a transparent background rather than a white box.
Placement and size
Left chest is the standard placement for polos and many staff garments. We can also add a secondary logo on the right chest, sleeve or back collar, depending on the garment. Exact size and position vary by garment and method, so your proof shows the dimensions and placement before anything is made.
Brand colors
We match your brand colors as closely as possible using Pantone or thread-chart references during the proof step. For the closest match, send your color codes with your artwork.
Rights to your artwork
You keep ownership of what you upload, and you confirm you have the rights to use it. Details are in our intellectual property policy.
Next, see proofs and approval to learn what happens after you send your file.
Common questions
What file format should I send my logo in?
A vector file such as AI, EPS, SVG or PDF is best. A PNG at 300 DPI or higher also works. If you only have a low-resolution image, send it and we will assess whether it can be used cleanly.
Do you charge to digitize my logo for embroidery?
No. We digitize your logo for embroidery at no charge, and a free digital proof shows the stitch layout, thread colors and dimensions before anything is sewn.
How small can embroidered text be?
Embroidery handles thin lines down to about 1.5 mm and text no smaller than roughly 6 points. Finer detail can merge, so we may suggest simplifying the artwork or using a printed method.
Can you match my brand color?
We match brand colors as closely as possible using Pantone or thread-chart references during the proof step. Send your color codes with your artwork.