How to Price Band Merch
Merch is one of the best margins in music, so price it to pay for the tour. Enter your cost per item, your table price, and how many you expect to sell, and this shows your profit per item and total. Band tees usually sell for $20 to $30 at a table that costs $8 to $12 to make, a 50 to 70% margin. Ordering a tour run at volume lowers your cost and lifts the margin. Arklavo prints and ships band and tour merch with no minimums and two-day turnaround, so you can restock fast between dates.
FAQ
Band tees usually sell for $20 to $30 at the table, hoodies $40 to $60. Price for a 50 to 70% margin over your cost, and enter your numbers above to see the profit.
50 to 70% at the merch table is typical and healthy. Volume ordering before a tour lowers your cost per item and pushes the margin higher.
Order a tour run at volume to lower cost, carry a few sizes and styles, and restock fast between dates. Small price increases move total profit more than small cost cuts.
T-shirts and hoodies are the staples, followed by hats, totes, and stickers. A tight range that sells out beats a wide range that does not.
Yes. Arklavo has no minimums and two-day turnaround, so you can print a small first run and reorder your best sellers on the road.
Estimate a few sales per show and multiply by dates, then round up your best-selling sizes. Use the units field above to model different totals.
Last updated July 1, 2026