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$10,000
$1K$50K
100
10500
$5,000
$500$50K
10%
1%30%
Cost Per Lead
$100
Projected Revenue
$50K
ROI
400%
Payback Visualization
Revenue vs Cost
Break-Even Leads Needed
20
Lead Quality Tier
--
vs. Digital Marketing Costs
Trade Show CPL
$100
Google Ads CPL
$50-$200
LinkedIn Ads CPL
$75-$300
Trade show leads typically convert 2-5x higher than digital leads due to face-to-face interaction.
Maximize Your Trade Show ROI
Stand out with custom uniforms and branded swag
Last updated: April 2026 pricing.
Continue reading the guide
The Ultimate Trade Show Checklist →
90-day run-up to event day: booth build, apparel, shipping, staff training, and the post-show follow-up flow that converts leads into pipeline.
How to use this tool
- Enter event spend. Enter your total trade show investment (booth, swag, travel, staff).
- Enter lead and conversion data. Enter expected leads, qualified rate, and customer LTV.
- Review ROI projection. Review your projected return on investment, payback period, and break-even attendee count.
Sources & Further Reading
These authoritative sources informed the standards, materials, and best practices referenced in this guide.
- CEIR, Center for Exhibition Industry Research (IAEE) , Industry research (CEIR / IAEE)
- ASI 2022 Ad Impressions Study, Promo Brand Recall Data , Industry research (ASI)
- PPAI Research, The 5-Second Impact (Promo Product Retention) , Industry research (PPAI)
Built by Arklavo. We run Arklavo, a US-based custom apparel shop. We have shipped custom embroidery, DTG, and screen print to small business teams, ops managers, and HR managers across the US, with no minimum order and free shipping over $150. We built this tool from numbers we use on real quotes every week. Request a quote from our team when you are ready to talk pricing on your specific project.
