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Case Studies  ·  3 min read

American Apparel Custom Shirts: How One Brooklyn Clothing Brand Built Its First Team Order

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    Answer capsule: Justin, who owns a small clothing brand in Brooklyn, needed american apparel custom shirts for his small team without committing to a bulk minimum or waiting weeks for production. He found a supplier offering no minimum order, embroidery and DTG options, and a 2-day production window, and used the FIRST15 code to soften the cost of his first order. The result was a working sample in hand fast enough to plan a real launch.

    American Apparel Custom Shirts: How One Brooklyn Clothing Brand Built Its First Team Order

    CS
    Conor Smart, Apparel Expert @ Arklavo
    Published July 1, 2026

    Justin owns a small clothing brand based in Brooklyn. Like most founders running a young label, he wears every hat in the business: sourcing, design, sales, shipping. When it came time to put branded team shirts on his own back and his small crew's, he ran into the same wall most small apparel brands hit when they search for american apparel custom shirts: most suppliers wanted a case-sized order before they'd even quote a price, and turnaround stretched into weeks. For a founder testing a look before committing real budget to it, that timeline didn't work.

    He needed a source that would let him order a small run, see the shirt in hand, and decide from there whether to scale it up for a team launch or a pop-up event. That search led him to a USA-based custom apparel program built for exactly that kind of small, fast order, rather than the bulk-minimum model most decorators run on.

    What does a small Brooklyn brand need from a custom shirt supplier?

    Justin's brand runs lean. He didn't need 100 shirts sitting in a closet if the design didn't land, and he didn't need to float cash for a minimum order size built for a company ten times his size. What he needed was a supplier who could quote a small batch honestly, print or embroider it well, and get it back to him fast enough that he could still hit his own launch window. No stacked shipping fees on top of a marked-up unit price. No three-week wait just to find out if the fit was right.

    How did the order come together?

    Arklavo works with small brand owners like Justin the same way it works with any team: no minimum order size, a flat finished price per shirt with no separate setup fee, and a choice between embroidery, DTG, or heat press depending on the design and budget. Justin used the online customizer to lay out his logo, picked embroidery for a cleaner finish on the chest, and placed a small first order using the FIRST15 code for 15% off. Production ran on Arklavo's standard 2-day turnaround before shipping, with free shipping kicking in over $150, so a modest first order didn't get eaten by delivery costs.

    What did the order look like in numbers?

    Detail Before With Arklavo
    Minimum order size Case minimums at most decorators No minimum order
    Production time Multi-week wait typical 2-day production
    First-order discount None applied 15% off (FIRST15)
    Shipping Stacked fees on small orders Free over $150

    What happens after the first order?

    With shirts in hand fast and no leftover case of unused stock, Justin could evaluate the design on real fabric before deciding whether to reorder for a bigger team push. That's the core value for a small brand: the ability to test before committing.

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    Frequently Asked Questions

    Is there a minimum order for american apparel custom shirts?

    No. Arklavo has no minimum order size, so a small brand can order a handful of shirts to test a design before scaling up.

    How fast is production?

    Standard production runs 2 days before shipping, which is why a founder testing a launch window can plan around it.

    What decoration methods are available?

    Embroidery, DTG (direct-to-garment), and heat press, chosen based on the design and the garment.

    Is there a discount for a first order?

    Yes, the FIRST15 code applies 15% off a first order.

    Does shipping cost extra on small orders?

    Shipping is free on orders over $150, which matters for a small brand testing a design rather than ordering in bulk.

    Sources

    1. Arklavo standing pricing and production policy (no minimum order, 2-day production, free shipping over $150, FIRST15 discount code): internal operational reference, current as of publish date.

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    Free shipping over $150. 15% off your first order with code FIRST15