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Event Giveaway Ideas: Full Guide →
Which giveaways actually get used after the event, cost per attendee, and how to pick swag that earns recall 6 months after the booth breaks down.
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Sources & Further Reading
These authoritative sources informed the standards, materials, and best practices referenced in this guide.
- CEIR, Center for Exhibition Industry Research (IAEE) , Industry research (CEIR / IAEE)
- ASI 2022 Ad Impressions Study, Promo Brand Recall Data , Industry research (ASI)
- PPAI Research, The 5-Second Impact (Promo Product Retention) , Industry research (PPAI)
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